Allume (www.allume.co) is an on-demand personal shopping service that matches women with experienced stylists who help them find clothing and accessories that fit their body, budget and style. Allume’s platform combines data science with real human interaction to create a personalized shopping experience. Allume’s personal shoppers talk directly with customers and shop the entire Internet - not just private labels or products in inventory - to find the perfect items. Customers choose what to order, and prices are never marked up. Founded by e-commerce veteran Mauria Finley and headquartered in Silicon Valley, Allume is backed by a $3M seed round led by True Ventures. For more information, visit www.allume.co.