The Fit Shop difference Feel fitter, stronger, and leaner thanks to our transformative approach to fitness. With The Fit Shop, you'll embark on a lifelong journey to health, happiness and wellness that will help you look and feel your best. Whether fitness is second nature to you or you’re just starting out, The Fit Shop is for you. We’re some of the best in the business, and we’ve spent more than a decade helping people to feel, move and look their best. Now it’s your turn.