Simply put, we provide you the finest cycling experience on the finest cycling products. If you are interested in more detail, here's a longer description... The Trek Bicycle Store exists and thrives because we're passionate about cycling...and getting the most out of life. After originally opening our doors as TheBikePros in 1984, we have been fortunate enough to help cycling become a way of life for our valued customers. The Trek Bicycle Store is the first chicagoland 'Trek Concept Store' and was the 19th of its kind in the USA. Our partnership with Trek offers unique store wide advantages and continues to grow our long-term commitment to you...offering the highest value in our products and providing outstanding customer service.