TrueData built an independent, omnichannel, identity graph that connects people & households to their digital devices. We power addressability for industry leading brands like The Trade Desk, Nielsen, Neustar, and Oracle and our graph exists within the customer's environment. This first party approach reduces latency and the need to depend on other proprietary ID solutions. The omnichannel graph links HEMs, MAIDs, CTV IDs (IFAs), UID2.0 together in a simple, privacy-first implementation.