Lodestar is an advisory services firm that helps clients create, manage, and utilize information and intelligence of all kinds to solve complex business problems. Our work has two goals: improve business performance and drive growth. The firm is built around four major practice areas - marketing research and decision sciences, information management, innovation, and strategy acceleration. We also offer specialized services in areas such as competitive intelligence, technology scouting, intellectual property assessment, future forecasting, performance measurement, marketing effectiveness, ROI assessment, strategic planning, and go-to-market strategy. Lodestar works with Fortune 1000 and SMB clients across a variety of industries, including financial services, healthcare and life sciences, media, publishing, technology, professional services, manufacturing, and the public sector. We achieve our work through a team of 35 Ph.D.-level researchers, analysts, strategists, consultants, innovation specialists, data miners, futurists, and technologists as well as a global network of strategic alliance partners.