Visit Tucson’s vision is to elevate Tucson as the dynamic outdoor and cultural hub of the Sonoran Desert. We welcome the world to Tucson to strengthen our vibrant community. Visit Tucson is a 501(c)6 nonprofit organization that works to attract leisure visitors, group meetings, sports events, travel media, and films, commercials, and photo shoots to the metro Tucson region. We are the official destination marketing organization for the City of Tucson, Pima County, and Town of Oro Valley and partner with nearly 500 business members throughout the community.