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Cansu Bakar
Strategy And Insight Director (Eurasia & Middle East) | Tccc at Essencemediacom Turkey
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Work Experience
Strategy And Insight Director (Eurasia & Middle East) | Tccc
Mar 2023 - Present · 1 years and 9 months
Strategy And Insight Director
Apr 2022 - Mar 2023 · 11 months
Manager
Apr 2022 - Apr 2022
Company Details
51-200 Employees
Hello. We are EssenceMediacom. EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses. EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
Year Founded
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Social Media
Linkedin
Industry
Advertising Services
HQ Location
İstanbul, Şişli 34394, TR
Keywords
Communication PlanningMedia Planning & BuyingInteractionResearchSocial MediaDigitalMobileInsightsContentSponsorship
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