In March 2011, Boyner Group has established Morhipo as a fashion & lifestyle online department store, the online flagship of the Boyner Group. Morhipo provides Boyner Group’s department store experience in e-commerce with a wide selection of products and brands in fashion apparel for women, men & kids, accessories, cosmetics, home textile and decoration. In addition Morhipo also offers a members only discount section where end-of-season products are sold. Our vision is to continue to strengthen our leading position in ‘new season’ sales and to become the unrivalled fashion/life-style e-commerce choice in Turkey.