Alima Pure was founded in 2004 by Kate O’Brien in her attic, when the natural beauty landscape was very different. She wasn’t a makeup artist or beauty industry insider. She was a mother and a kindergarten teacher. As a woman-owned and run company, empowering and connecting with others has always been at the forefront of what we do. We believe that your makeup should be able to do many things at once, just like you. Makeup should enhance what you love most about yourself without hiding who you are. We are celebrating 10 years of being carbon neutral, by offsetting 100% of our carbon emissions through Carbon Fund. To commemorate our 10 year anniversary, Carbon Fund planted 100 trees. We are enrolled in a Green Source Renewable Power Program, which derives power from 100% renewable sources including Solar, Wind, Biomass, Hydro, and Geothermal. We have been a member of 1% for the Planet since our first year in business, donating 1% of our annual gross revenue (sales, not profit) to grassroots environmental organizations dedicated to protecting our planet. Less mess, minimal waste. Our refillable compacts hold magnetic pans for easy on-the-go application, and can easily be swapped out for a new pan when your product runs out. We are a proudly certified B Corporation dedicated to raising the bar for corporate responsibility with a commitment to people, profit, and planet. We make makeup that doesn’t compromise. Our cosmetics are luxurious, high-performance, and made using pure, clean ingredients. We seek to redefine makeup as an empowering tool of self-expression through our diverse range of foundation shades and inspiring colors. Our products are free of parabens, sulfates, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles. They’re absolutely never tested on animals. Alima Pure was founded by and is owned by a woman, Kate, run by sixteen women, one man, two babies, and three dogs. For us the past, present, and future are female.