Green Light for Business is a young initiative that challenges environmental issues through the aim "to inspire engagement in green business". Applying an economic perspective we pursue this aim by exposing opportunities linked with adjusting to sustainable standards. We are convinced that in order to meet a sustainable future, it is crucial for tomorrow's creators and decision makers to recognise such opportunities and prepare to face related challenges. With the conference we invite passionate minds from around the globe to collectively identify these opportunities, associated issues and necessary adjustments.