MISSION STATEMENT: Providing a first-class visitor experience, helping local businesses grow, and enhancing Sturgeon Bay's quality of life. A VISION FOR STURGEON BAY Sturgeon Bay will be known as the premier Wisconsin community and tourism destination. It will contain wonderful shopping, dining, entertainment and cultural opportunities. Sturgeon Bay will be the gateway to Door County. With the waters of Sturgeon Bay being the community’s greatest asset, waterfront development will continue to be a critical component of the future. Compatible development will serve local residents as well as new visitors to the community. Green space and pedestrian walkways on both sides of the bay will encourage linkage of the east and west sides. Property owners will appreciate the efforts to retain our historic preservation movement and will improve the facades and back entrances of their buildings. The downtown, continuing to serve as the heart of the city, will be clean, safe and attractive. Vehicular traffic will flow smoothly from the beautifully landscaped entrances throughout the city where drivers will find ample parking. Sturgeon Bay will be the major commercial hub, setting high standards for merchandising and service for all of Door County. It will be the center for business, government, the arts and cultural activities for the region. A unique and diverse mix of shops will cooperate to meet customer needs. The future vision of Sturgeon Bay will be accomplished through the development of community pride and a can-do attitude among an involved and supportive citizenry, proactive and cooperative political leadership. The Sturgeon Bay Visitor Center will provide professional assistance to the community to this end.