Made to share, our formulas are all unisex , vegan and multi-purpose, providing long lasting integrity and health for every hair type, no matter what your gender. Created with the assistance of the team behind Taylor Taylor London our capsule collection harnesses the collective knowledge of their acclaimed stylists and clients alongside British chemists and perfumers. Suitable for all hair types our multi-use formulas are designed to streamline your everyday haircare routine and offer a modern, contemporary range to make “his and hers” products a thing of the past. Deliberately minimal each product gives multiple results depending on how they are used. From our everyday Cleanse + Purify which exfoliates, cleanses and nourishes all hair types to our Define + Finish cream which intelligently styles both straight and curly hair, each formula has a unique versatility and in-built UV filters. Working with the natural movement and structure of your hair and scalp Løre products will create modern, effortless layers of styling and care which are all captured within our signature fragrance of cedarwood, oris root and vetivert. Løre is manufactured exclusively in the UK and contains entirely plant based ingredients alongside the latest scientific formulas to achieve the optimum level of results. We are proud to use the PETA logo and all our products are suitable for vegans, not tested on animals and free from parabens, sulfates, triclosan and MIT's. Legendary Haircare , the intelligent way to look after your hair.