Ski The East was created for you: the passionate and dedicated Eastern Skier. Out here, we’re a breed apart. The tight trees, variable conditions and brutal weather have helped to produce some of the toughest and most talented skiers in the world. We share a common identity and a common way of looking at the mountains. Eastern skiers think positively: a 4 inch storm is a powder day, -10F is mild for January, and ice is simply referred to as “frozen granular.” We're an apparel and accessories brand out of Vermont that was founded in 2005 by Geoff McDonald and Chris James (aka "Rooster"). We specialize in lifestyle gear that stokes out and unifies the East Coast ski community. Ski The East has become a pillar of the winter sports industry through our iconic merchandise, memorable filmmaking, and one-of-a-kind events.