Five Star Alliance, the leading web site for luxury hotels, features the Internet's most comprehensive collection of luxury properties. The company's mission is to serve luxury hoteliers by delivering incremental sales. Five Star Alliance provides luxury hotels with exposure to a large, worldwide audience of upscale travelers, and enables hotels to leverage the online distribution channel while protecting their brand and maintaining control of their inventory. By focusing 100% on luxury properties, Five Star Alliance offers affluent travelers an unparalleled resource for discovering, researching, and booking the world's best hotels.