Lux Research is the only research and advisory service provider offering insights to predict what consumers care about and where technology is driving innovation. Our research is engineered to help you envision a future based on understanding where consumers and technologies are now, and isolate the direction they are headed in the future. We cut through the noise and hype, delivering crystal-clear perspectives that empower you to make bold, confident decisions in innovation, go-to-market strategies, and investments. We don’t push unchecked opinions or scraped data. Our research methodologies and processes ensure we deliver objective, vetted evaluations on technology, consumers, and markets. While AI and analytics are in our toolkit, our research is crafted by real scientists, engineers, anthropologists and business strategists. We use rigorous, formalized processes and proven methodologies to ensure our insights are uniquely our own, uniquely Lux, uniquely proprietary research—not just information. At Lux, we understand that human connection is at the core of our advisory services. It’s not just about providing access to cutting-edge research—it’s about collaborating with Lux experts, many of whom hold PhDs in their specific scientific fields. This partnership allows you to refine your ideas, uncover critical insights, explore new perspectives, and ignite innovative solutions. The value of having your ideas validated by Lux experts before presenting them cannot be overstated. In a world saturated with information, a trusted sounding board is the key to success.