We have created a cool product called The Bhasad Day Planner and we are trying to be smart by creating a market for the product since it does not exist. As the product is nothing like anything else out there. If you think that Customised Merchandise cannot appeal to individuals, startups and corporate at the same time, or if you think that Customised Merchandise means just eye candy and not really useful products, you need to check out www.butterlyyours.com For example, our first product The Bhasad Day Planner is nothing like anything else out there. From the outside, it’s an insanely useful Day Planner with the 4 quadrants of Stephen R.Covey. But the quadrants are titled with funny (and popular) slangs that make it a real gem (especially for the north Indians). You gotta look at it to know what it's like- check out butterlyyours.com/product/bhasad-planner/ The idea at Butterly Yours is to create a similar simple (yet funny) and problem-solving products every quarter. For example 'The Hangover Kit'. Now keep guessing what that is.