SalesTalk, founded by Richard Brock, revolutionizes Customer Relationship Management (CRM) by focusing on the needs of sales representatives. . . a system done for, not done to sales reps. Brock, known as the "Father of CRM," identified that traditional CRMs were often perceived as burdensome by sales teams. This realization led to the creation of a platform designed to support and enhance the performance of sales reps. SalesTalk has evolved significantly, with one of its most innovative features being the Words2Actions functionality, which allows users to update their CRM simply by speaking to their computer, laptop, tablet or mobile phone. This advancement reduces the administrative burden on sales teams, enabling them to concentrate more on their primary task—selling. The platform’s adaptability is a key strength, making it suitable for a diverse range of businesses, from small enterprises to large corporations. SalesTalk leverages a rules-based AI engine to tailor the CRM experience to the specific needs of each organization. This customization ensures that sales teams can operate efficiently and effectively, supported by a tool that enhances rather than hinders their productivity.