Australia’s national beef exposition is one of the world’s great beef cattle events and is held just once every three years in Rockhampton, Queensland, Australia. Beef Australia 2018 will be held from May 6 to 12 and will be a celebration of all facets of the Australian beef industry. It will facilitate new trade and export opportunities by exposing the local supply chain to the international industry leaders; it will feature more than 4500 cattle from over 30 breeds; a trade fair promoting more than 500 businesses; a symposium, seminars and property tours to deliver new research information to producers; and restaurants and cooking demonstrations for visitors to appreciate the quality and flavour of Australian beef. Beef Australia has a rich history dating back to Australia’s bicentennial celebrations in 1988. So successful was the inaugural event, that it was decided that another celebration should be held again in 1991. It has since been held every three years and has grown to become the cattle industry’s national exhibition, attracting more than 90,000 people from across Australia and around the world.