True Privacy + Optimization: Using 1st Party Data for New Customer Targeting & Acquisition Brands and agencies can no longer rely on 3rd party targeting data and cookie tracking platforms for new customer acquisition. At Adworthy, our secure, privacy-compliant systems mine your 1st party data to identify the words and images your visitors and customers find most appealing. Our AI engines then use this data to build your brand-specific custom audiences and targeting models to reach customers looking to buy your products and services. Don’t wait until it’s too late, start building your 1st party data targeting and new customer acquisition model today.