Promoting healthy living and nutrition that grows with your family, Hero Nutritionals, Inc. is a 16 year old, certified WBE (Women’s Business Enterprise), California based company, with worldwide recognition. Hero is the recognized and awarded leader in the gummy category with heritage brand names: Yummi Bears ®, Yummi Bears Organic ®, Yummi Bears ® Sugar Free™, Yummi Bears ® Vegetarian™, Slice of Life ®, Slice of Life ® Sugar Free™ and Slice of Life ® Vegetarian™. Hero is trusted by parents and children everywhere for its premium quality, advanced formulations, superior taste and leading innovation. Hero’s Heritage: Innovation, quality, purity and potency