About us. The Briad Group® is rapidly expanding to serve many hospitality needs. Our robust portfolio consists of Wendy's franchise locations, Marriott and Hilton brand hotels, unique rooftop lounges atop our most innovative hotels, and an outdoor lifestyle shopping center. Our mission. Create positive lifelong emotional connections with our teammates and our guests. Our formula for success includes building strong leadership teams. The Briad Group® takes pride in training, developing and promoting what it considers the hospitality industry's most talented employees.