A better way of seeing and doing business, the Economics of Mutuality is a proven operating model that drives superior value creation through impact-led metrics and management practices. Powered by digital tools, it equips companies to generate enduring mutual value for the benefit of multiple stakeholders by addressing complex challenges in society. The model emerged from a multi-year business innovation program developed by Mars that engaged a range of cross-sector partners including Oxford University’s Saïd Business School. The team behind the program spun out of Mars in 2020 to advance and implement the operating model more widely. Under the independent brand of the Economics of Mutuality Alliance, a partnership of two non-profits and two for-profits, they now collaborate with companies, investors, universities, and NGOs around the world to serve the common good. To learn more, visit www.eom.org