embraase is a A/B Testing and Personalization platform for native mobile apps. Mobile apps rely on an engaged user base to generate constant revenue. Therefore apps need continuous iterations and optimization. Existing methods to adapt to user behavior and update apps accordingly are time consuming, uncertain and expensive. The solution: A comprehensive app management platform that addresses the need for quick update cycles based on key analytics for decision making, and is easy to use, secure, and cost-effective. Therefore embraase provides a client SDK that enables content updates while the app is running bundled with a backend that integrates real-time user tracking, user segmentation, analytics, A/B split and personalization tools. Further use case for the technology are native ads, native CRM and stage rollouts/rollbacks for iOS and Android, targeting the all users of the app or just a certain segment.