Every brand needs a point, a sharp definition of its purpose that will stick in people’s minds. It stands to reason that a company that is aligned behind a shared point will have a better chance of success than one that isn’t. However, this means making a choice about what that one point is, and making that choice can be can fiendishly hard to do. A Brand Strategy can do this. Mission Brand has developed the proprietary Brand Arrow Framework, an easy to follow process that enables every client to define their brand strategy in a single day. Each Brand Arrow® contains the vision, proposition, values, key messages and customer profiles that will ensure your brand’s logo, website, social media, brochures and sales pitches find their target. Points are good because they stick into things. Brand Arrow helps you find yours.