Our mission is to increase economic prosperity for all in Southwest Michigan. We pursue our mission by collaboratively advancing regional strategies and catalytic initiatives in the following areas: • Economic Development: Retaining, Expanding, and Attracting Businesses • Workforce Development: Enhancing, Preparing, and Aligning our Workforce • Community Development: Advocating For, Enhancing, and Promoting Vibrant Business Environments and Communities VISION We envision Southwest Michigan as one of the most economically prosperous regions in Michigan and the United States. VALUES • Leadership - We believe in the transformational power of leadership. Our work is advanced by harnessing the collective power of our existing leaders while cultivating, fostering, and equipping the next generation. • Excellence - We provide the highest level of service and value to the region and believe that we can achieve more when we collaborate and work together. We value and develop our employees’ diverse talent, initiative, and leadership to provide superior quality in all that we do. • Inclusivity - We believe that diverse, equitable and inclusive communities and workplaces create greater vibrancy and engagement. We value everyone and treat people with respect, dignity, and professionalism. • Integrity - We build trust through honest and transparent relationships. We make responsible decisions that support community vitality and are ethical. • Innovation - We research, anticipate, and respond to emerging trends to ensure a vibrant future for the region. We believe that the future is bright and we can curate the future through curiosity, collaboration, and unwavering commitment to challenge and change our best every day.