SupplyChainBrain is the world’s most comprehensive information resource for supply chain news, intelligence, strategy and innovation. In addition to the fundamental principles of supply-chain management, SupplyChainBrain identifies emerging trends, technologies and best practices, forward thinking ideas and cutting-edge solutions—and continues to write and report about these as they evolve and mature. SupplyChainBrain targets the high-level executive, who is concerned with such strategic issues as managing risk, aligning the supply chain with corporate planning, achieving competitive advantage, balancing customer demands with the need to control cost, and improving the bottom line. Collectively, the highly experienced SupplyChainBrain editorial staff has spent more than a century researching, analyzing, writing and reporting about issues and applications related to logistics and the supply chain. It is this level of expertise combined with that of our many respected content partners that influences the information we present through our web site, blogs, newsletters, video casts, webinars and magazine.