Shimmr AI brings every book into the light. With automated, end-to-end advertising to get titles discovered, Publishers can now illuminate catalogues of unpublicised books, for better discovery by readers. Shimmr generates and deploys tailored campaigns faithful to the fundamental DNA of each book, bringing each to life, and psychologically matching it to new audiences. The advertising drives more than 5x the engagement of classical marketing at a tiny fraction of its historical costs. Shimmr AI gives Authors fame and reach, Publishers success with their catalogues, and Readers fulfilment of their reading desires.