Built with compassion for the planet, animals and you. Pacifica is the most innovative natural beauty company. We started the revolution in natural beauty 25 years ago and have remained the leader in the category. We are committed to using natural ingredients that are skin beneficial, non-toxic, and safe. All of our products are 100% vegan and cruelty-free and PETA certified. Our product range includes color cosmetics, skin care, body and perfume.