Making plant-based eating more accessible to ensure a better future for the planet and all living beings. Our Vision: City by city, the dining culture shifts away from the demand for animal products and toward celebrating vegan choices. Our Rationale: We believe that all people possess values that align with our goal to end animal agriculture. By working with restaurants to help navigate the growing demand for plant-based foods, we connect small businesses and communities together in a way that fosters and maintains a continuous culture shift in a given locale. Through emergence, as we plant ourselves in other cities around the country, we will see these trends connect to create collective change.