Alaffia is a social enterprise on a mission to alleviate poverty and advance gender equality in West Africa through the fair trade of indigenous ingredients found in every one of its beauty and personal care products. Preserving cultural traditions and knowledge, Alaffia handcrafts its award-winning clean and plant-based collections with unrefined shea butter, African black soap, coconut oil, neem extract, and baobab and moringa oils from the women-led Alaffia Village Co-op.