At Ellipse Analytics (EA), we believe that the only thing more expensive than new product innovation, is flawed product innovation. We’ve built a platform for getting it right – the first time! EA is an ISO 17025 accredited laboratory providing accurate and reliable independent analysis, testing, research, product innovation, and consulting services to the consumer packaged foods, beverage, beverage alcohol, and cannabis industries. Moreover, as an analytical lab with a long history in the public eye, EA has developed processes to ensure it only reports actionable, valid results with a human approach. Our corporate headquarters is located in Denver, Colorado. Our PhDs, neuroscientists, toxicologists, chemists, biochemists, statisticians, and public health experts offer extensive experience in full category testing and benchmarking, brand product development and innovation as well as expert market validation.