Founded in 2003, INVIDI sought to create a solution that would prove to revolutionize the television industry. INVIDI’s powerful suite of advanced tools enables operators to selectively target television viewers with the same pinpoint accuracy as online retailers and social media platforms — without compromising viewer privacy. Powered by household data matching, the INVIDI system maximizes advertising effectiveness and reduces the wasted reach of traditional TV advertising. INVIDI Conexus™ offers programmers a way to seamlessly deliver addressable advertising across a broad range of premium video distributor footprints. INVIDI Edge® is a cross-platform solution that enables distributors and programmers to deliver addressable advertising consistently across their footprint, wherever the viewer is watching. INVIDI Pulse™ is a sell-side solution that enables broadcasters and premium publishers to serve ads and programmatic capabilities across multiple media types. Combined, INVIDI’s patented advanced advertising technologies unlock the maximum value of premium video by uniting distributors, programmers, and data providers to ensure advertisers reach the right audiences whenever, wherever, and however they’re watching.