STEPitUP is a strategic music agency that manages celebrity endorsement as a strategy and publicity - we connect the worlds most beloved brands with the greatest musicians. STEPitUP matches brands with artists, manages co-branded projects and negotiates artists activities on behalf of your brand or company The clients and brands we work with usually need to extend or activate audiences, increase brand awareness or supplement it with differentiated promotional activities through relational marketing efforts. We provide value through the ability to extend the brand to the universe of music or an artist and visa versa. STEPitUP is professional and experienced in doing the match of two brands, especially in combining product-brands with artist-brands. Music is our passion! Through music, brands can be experienced and perceived via the consumer’s senses – by appealing to the emotions that affect our consumption pattern. This is because music used in marketing-related contexts is capable of evoking non-random, emotive and behavioral responses in consumers. We create original concepts and activities for campaigns and by using our creative network within the music-industry we ensure our clients an original and differentiated campaign in todays saturated market. Our clients have the opportunity to reach an even wider range of customers through the branding partner’s own media and activate new segments whilst simultaneously creating value through a musical universe.