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Brian Ploetz
Co-Founder & Chief Technology Officer at Merryfield, Pbc
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Work Experience
Co-Founder & Chief Technology Officer
2018 - Present · 6 years and 11 months
Director Of Engineering
2016 - 2018 · 2 years
Principal Software Engineer + Engineering Manager
2014 - 2016 · 2 years
Company Details
11-50 Employees
Merryfield is an omnichannel shopper engagement network and consumer insights solution for better-for-you brands. Merryfield’s participating brands include Stonyfield Organic, Applegate, Health-Ade, Organic Valley, Athletic Brewing, Daily Harvest, and more. We help CPG brands, both large and small, attract new customers and better understand their market. Our services include brand discovery, shopper marketing, and special programs. We use digital sampling to encourage product trials and support the launch of new retail brands. Our strategies include in-store retail media and brand activations, utilizing gamified advertising to educate and engage consumers directly at the shelf. Merryfield is a certified B-Corp and was named a finalist in the Corporate Social Responsibility category of Fast Company's 2022 World Changing Ideas Awards Download the Merryfield app in the App Store (https://apps.apple.com/us/app/appname/id1460848195) or the Google Play Store (https://play.google.com/store/apps/details?id=com.merryfield&pli=1)
Year Founded
2018
Social Media
Linkedin
Industry
Consumer Services
HQ Location
100 Summer Street Boston, MA 02110, US
Keywords
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