Covered helps consumers shop, bank, and live with peace of mind – and enables Financial Institutions to dramatically increase digital engagement with customers and prospects. Like a Fitbit for Financial Safety, Covered’s Personal Assistant makes adopting habits to prevent identity theft, fraud, and scams – and the time, cost, and hassle that comes with them – fast, simple, and rewarding. For FIs, Covered reduces fraud and associated revenue loss from account churn, and increases revenue by driving value and the FI’s brand across consumers’ online lives.