Founded in 2008 by Markus Flossman, YT was born from the desire to give talented riders access to competitive dirt jump bikes - a journey that has seen us emerge as a driving force in the world of gravity MTB. We now lead the way at the forefront of the sport, employing more than 200 talented people around the globe. The secret to our success? High-quality products, fair prices, and a team of world-class riders who strive for progression. Standing for Young Talent, YT reflects our founder's approach to life: youth is a state of mind. No matter your age, it is never too late to try something new. We love what we do, and we leave conventions behind. We shout out to all who want to reach their full potential, free their restraints and LIVE UNCAGED.”