The New Wheel is a local retailer of high-quality electric bicycles that are perfect for the San Francisco Bay Area. We pride ourselves on great service, beginning with your first test ride and continuing through the lifetime of your purchase. The New Wheel was founded in 2010 by Brett Thurber after graduating from the History Department at UC Berkeley. The mission of The New Wheel is to jump start the adoption of transportation alternatives in San Francisco and beyond by promoting elegant, practical, useful, and environmentally sustainable electric bicycles. The New Wheel is built on these three pillars: Quality ------ We only carry quality products because quality products are more useful, better for the environment, and safer. Creativity ------ We are creating unique transportation solutions with each customer, so that our products will be used to their fullest. Creativity keeps our job interesting. & Great Service ------ Both The New Wheel and our customers benefit from long lasting relationships. Great service, from complimentary tune-ups to outstanding customer service, is the cornerstone of great relationships. The New Wheel Electric Bikes