B2D - Back To Diam - is a recycling program that strives to reduce environmental impact for Point Of Sale Merchandising. Working closely with our Luxury Brand customers, we offer an A-to-Z turn-key solution articulated around four pillars: collecting, sorting, disassembling, and recycling. Today’s retail products are composed of multiple materials, making it challenging to sort, disassemble and recycle. What makes B2D unique is the possibility for its partnering brands to send back their POS merchandising. B2D will then handle sorting, disassembling and offer two types of recycling: • Open Loop Recycling (for standard materials like paper, cardboard, etc.): After sorting and disassembling, B2D partners with local recyclers to handle recycling • Closed Loop Recycling (for acrylic, polystyrene, and all other plastics): B2D handles the entire process internally and, with the plastic collected, recreates new parts that will be used for next-generation displays. By organizing the recycling market for retail, B2D contributes to the circular economy and reduces our environmental impact with a zero-waste policy. Finally, B2D can provide a complete report to our partners; detailing the positive impact on the environment working with B2D.