Our unique focus is on generating marketing insights. -- We extract applicable insight out of social media data. -- We will enable you to understand what will move your audience, which you can build your marketing programs around. -- There’s a gap between what the audience is saying online and how brands plan their communications. We fill that gap. The output of our process will tell you: 1. Your audience segments' worries, values and attitudes about which purchase to make... And therefore what content you can promote to them that will influence their attitudes in favor of your brand. 2. Which social media channels your audiences use most often when in-market, collecting advice and input, and making a purchase decision... And where and how you can cost-efficiently reach and influence them. 3. What keeps your prospective customers up at night... And how to evolve your marketing, sales and product strategy to provide the greatest perceived value for your customers - at each stage of their lifecycle. Fundamentally, what we do is listen to online conversations occurring between your existing customers, prospective customers and their influencers to understand their priorities and how you can focus your marketing and media approach to favorably influence their purchase decisions. With the hundreds of thousands of ongoing conversations among your key audiences, we will mine applicable social media channels to gain a clear perspective on what your audiences are saying about your offering - developing detailed program, content, channel, and media strategies and tactics custom-fit to suit the needs of your customers. Here's our one-page overview with links to slide decks on SlideShare: http://marketing.100mph.us/. Want to learn more? Email Brent at Brent@100mph.us