ArcActive has developed a proprietary carbon fibre technology for lead acid batteries - AACarbon - that delivers vastly superior dynamic charge acceptance ("DCA") at low cost. We aim to help de-carbonise the global automotive industry by delivering a low-cost energy storage solution that is both effective at reducing fuel consumption and carbon emissions, and which can be deployed quickly at a mass market scale. Micro Hybrid Vehicles will be the mass market car of the future... Many are predicting that by 2020, around 50% of all new cars sold each year - or 40m vehicles - will have stop-start and regenerative braking functionality. Lead Acid Batteries are the “starter battery” for virtually every mass market vehicle today. They are a proven, low cost product, but they can't meet the hybrid technology demands of tomorrow's cars. Whereas conventional batteries' DCA drops dramatically after just one month, ArcActive's technology delivers significant, sustained fuel and CO2 savings - benefiting drivers, car manufacturers and the environment. By employing a carbon fibre fabric as the structural and electrical framework for the negative electrode's active material, ArcActive delivers a lead acid battery with sustained, superior DCA. Moreover, ArcActive's electrode has been designed to be a direct replacement to existing negative electrodes in flooded lead acid batteries. ArcActive's technology can therefore leverage off the huge production capacity for lead acid batteries globally and retain a low cost leadership position. The benefits of ArcActive's technology aren't limited to stop-start vehicles. The technology can deliver exceptional deep-discharge, lifetime performance opening up opportunities across a range of stationary energy applications such as wind and solar energy storage, UPS installations and telecommunications reserve power. ArcActive is now working with battery manufacturers around the world to commercialise its technology.