LyleBailie International is a world-class advertising agency based in Belfast. As the leading advertising agency in Northern Ireland, we are multi award winning, full service, specialising in attitude and behaviour change. The company was born out of McCann-Erickson Belfast when its directors, David Lyle and Julie Anne Bailie, completed a management buy-out in 2004. We have a broad base of clients and have worked across many sectors and for many blue chip brands as well as for the public sector. In LyleBailie we do things differently. So much advertising fails because it is not psychologically targeted or showcased with the right media tools or simply hasn’t an engaging creative idea at its core. That is why we believe great advertising has to have a great deal of depth behind it. Depth in thinking. Depth in planning. Depth in executing. Great brands can’t flourish if they are surrounded by shallowness. If you think that your brand’s story could benefit by being told differently we would love to have a conversation.