StartUp Cup is a proven business acceleration program having run over 226 times in over 72 countries since 2012. Organizers of a StartUp Cup are equipped with a turn-key system that includes: Website, judging and coaching module, online tools, step-by-step guide, self-guided design thinking tools, marketing templates and StartUp Cookbook. Business builders competing in a StartUp Cup are transformed into investment ready businesses as they build their business or take an existing one to the next level during the 5 – 7 month judging and mentoring driven Challenge. The incubation process educates entrepreneurs to design a viable business model, develop customers, generate revenue and accelerate their startup into the marketplace through a comprehensive judging, coaching, and mentoring process.