The New Jersey Coalition of Automotive Retailers, founded in 1918, is a non-profit organization serving franchised new car and truck retailers throughout New Jersey. NJ CAR’s purpose is to promote the principles of commercial honor and integrity in the sale and service of motor vehicles. The primary objectives of NJ CAR are to further any legitimate interests of its members, to keep its members informed on a variety of business matters, practices, trends and legislation, and to provide special products and services to its members.