BB
Bárbara Bernardes
Group Strategy Director at Alexandria
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Work Experience
Group Strategy Director
Oct 2021 - Present · 3 years and 2 months
Group Strategy Director
Jan 2020 - Oct 2021 · 1 years and 9 months
Casa de Leite
Fundadora
Jan 2013 - Dec 2019 · 6 years and 11 months
Company Details
11-50 Employees
A branding & innovation consulting group passionately building the world's most iconic brands. We are Alexandria Group, the Land of Generous Ideas. A boutique providing guidance and insight to help companies build and maintain leading brands. Alexandria is based in Sao Paulo, with offices and consultants in Argentina, Mexico, Europe and the US. We specialize in understanding and connecting brands with consumers in Brazil and Latin America, and have particular expertise with the Millennial cohort. With an international network of highly experienced consultants, we offer personalized consulting catered to our client's needs. Our branding specialties include positioning and strategy, range architecture, portfolio planning, innovation strategy and labs, concept and name development, exploratory research and insight gathering, trend analysis, marketing plan and creative brief development. We also offer trainings and C-level coaching on all of our tools. Our client list includes The Coca-Cola Company, Mondelez, Nestlé, Unilever, Whirlpool, Brazil Foods (BRF), Latam Airlines, Bimbo, Alpargatas, Arcor, Sanofi, Natura, Avon, Diageo, among many others. For more information, please visit us at www.alexandriagroup.net or contact us at brasil@alexandriagroup.net.
Year Founded
2007
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
Rua Lisboa, 890 Sala 02 São Paulo, SP 05.413-001, BR
Keywords
Branding ConsultingInnovatioConsultoria de MarcInovaçãoMarketing StrategyPortfolio PlanningBrand Positioning
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