Violet unlocks the next wave of e-commerce experiences, where shoppers can buy products directly inside social, livestream, sms, voice, AR, VR, or any other experience. In doing so, it removes the friction between product discovery and purchase. Violet’s universal checkout API enables any app to launch its own integrated checkout, directly connected to its own network of merchants. Any application can connect to merchant systems on any ecommerce platform. These connections support synced product data, dynamic checkout, and order writeback, enabling each in-app purchase to be no different than a purchase directly on a merchant’s website.