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Bradley Keefer
Chief Revenue Officer (Cro) at Keen Decision Systems
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Work Experience
Chief Revenue Officer (Cro)
Dec 2020 - Present · 4 years
Director Of Revenue
Jan 2019 - Dec 2020 · 1 years and 11 months
Sr Account Manager / Team Lead
Jan 2017 - Dec 2018 · 1 years and 11 months
Company Details
11-50 Employees
Keen Decision Systems is a high-growth SaaS company that helps enterprise and mid-cap organizations, agencies and other marketing leaders forecast, optimize, and analyze their marketing investments. As the industry’s first decision optimization engine rooted in predictive analytics, Keen offers real-time marketing insights to help you learn from what you’ve spent, pivot based on shifts in the market or market conditions, and forecast the best path to achieve goals. Our AI-driven marketing mix platform unifies channel data and measures the full financial contribution for each. By modeling scenarios, marketers can determine the optimal investment by channel down to the week. Founded in 2010, and based out of Cary, North Carolina, Keen has completed two rounds of funding and has been listed on Inc. 5000’s Fastest-Growing Private Companies in America for the last six years. We were also recognized on the list of Best Places to Work by the Triangle Business Journal. Keen manages over $7.5 billion in marketing for major brands under Church & Dwight, Athletic Brewing, Poppi, Bush Brothers, and agencies navigate today’s dynamic market Connect with Keen at: keends.com Subscribe to The Data-Driven Marketer Podcast: https://open.spotify.com/show/66YD05XT70UafWZyyYCzkJ Subscribe to Keen's Youtube: https://www.youtube.com/channel/UCjJr3zfmxIKFOHsdEJYvn0A Learn more about the Keen Platform: https://youtu.be/uqWQmiBHEs8
Year Founded
2010
Social Media
LinkedinFacebookTwitter
Industry
Advertising Services
HQ Location
700 Park Offices Drive Research Triangle Park, North Carolina 27709, US
Keywords
Marketing & Sales Investment OptimizatioLinking Marketing to Financial PerformanceDecision SupportDecision AnalyticsSoftwareMarketing Resource OptimizatioBrand marketingConsumer packaged goodsMarketing analyticsMarTech
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