BJ
Brad Johnson
Director Of Marketing at Vinome
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Work Experience
Director Of Marketing
May 2017 - Present · 7 years and 7 months
Company Details
2-10 Employees
Vinome is your DNA guide to wines you’ll love. We analyze your DNA and taste preferences, then match you with hard-to-find wines selected for your unique palate. Shop for your bottles in our online store, or join our wine club. Either way, we deliver to your doorstep. Founded in 2015, Vinome isn’t your garden variety curated wine service. Vinome pairs its boutique wine selection with members on a much deeper level. Using DNA. It’s the evolution of the wine club. Vinome founders Ron Andrews, Shannon Kieran and Sara Riordan recognized that personal genomics can be applied to lifestyle choices, not just a person’s genealogy or their medical and health circumstances. So they combined their professional and personal passions to establish an entirely new experience for wine lovers . . . and wine discoverers. Vinome is one of the first companies to apply the vast body of genetic research to a new and broadly accessible experience. This groundbreaking connection between a person’s DNA and lifestyle will surely help millions discover new ways to get the most out of life. By combining information from a DNA analysis with its proprietary taste preference assessment, Vinome analyzes the interplay between genetic predispositions, social influences, taste sensitivity and individual preference to make informed suggestions when selecting new wines for its customers. From the perception of flavors like bitterness in vegetables, coffee and grapefruit to the soapy taste that some people experience with cilantro, links to genes can help consumers make informed decisions about the products they choose to purchase. Vino + Genome = Vinome
Year Founded
2015
Social Media
Linkedin
Industry
Food and Beverage Services
HQ Location
347 G #10 Healdsburg Ave Healdsburg, California 95448, US
Keywords
Wine and Personal Taste Genomics
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