About Primera Africa Primera Africa is a company with a fresh outlook on today's complex markets, with an understanding of the interactions between the numerous nations on the African continent. We offer a wide variety of investment opportunities and research that aim to provide our clients with the most in-depth analyses and investment strategies to aid their decision making process. Business Units Financial Advisory - Our Financial Advisory business provides strategic advice in connection with a wide range of financial and business objectives to assist our clients meet their goals. Securities Trading - The Securities Trading business operates as a broker/dealer on the floor of the Nigerian Stock Exchange ("NSE"). Our activities include exchange-traded and over-the-counter equity and fixed income instruments. Principal Investments - We actively seek out investment opportunities on the continent to enable us invest through our in-house fund. Our approach is to examine mid-size companies with significant potential and partner with them to help them realise their objectives. Consumer Lending - Our consumer lending (Primera Credit) is licensed to operate as Bright-End Microfinance Bank Limited by the Central Bank of Nigeria. It seeks to provide fast and flexible personalised loans, in the most professional, efficient and transparent manner to meet each of our customers’ needs. Corporate Strategy Our vision is to be the preferred financial services firm for clients seeking to transact on the African continent. We believe our international expertise combined with our local knowledge creates a strong competitive advantage for the client and the firm. Our mission is to be a distinctive financial services firm driven by our commitment to our core principles and values going beyond established limits and surpassing others through sustained performance and superior thinking.