G-Star has been known for its innovative and cutting edge style in the world of denim. Pushing the boundaries, continuous experimentation and product development, has led to a strong following worldwide. The rough, rudimentary and raw characteristics of the brand allows G-Star to maintain its distinct and unorthodox style. "Just the product" has always been G-Star's philosophy and market approach. The development of innovative products like Raw Denim, which as had a major influence on the jeans market, was a natural consequence. Since the premiere of Raw Denim in 1996, G-Star has broadened its concept to include a newer, edgier image, appealing to all styles, trends and ages, while keeping the product in the purest form. Authentic details and functional attributes give the collection a strong sense of identity. The look and feel of the G-Star Stores successfully captures the driving design ideals of the brand: rough, stylish, pure, and functional. All G-Star Stores allow for the clothing to be presented most effectively by combining natural materials such as wood, concrete and steel. G-Star strives to showcase denim in its purest form. The G-Star brand is a style of all times. Futuristic and cautious. Far-reaching and experimental. Alternative and traditional. G-Star is about making eccentric combinations, and maintaining authenticity. Never one to follow the crowd. Just the Product. Stores operated by Denimwallinc: G-Star Soho 270 Lafayette, New York, NY G-Star Lower Broadway 441 Broadway, New York, NY G-Star Union Square 873 Broadway, New York, NY G-Star Boston 160 Newbury Street, New York, NY G-Star Chicago 1525 N. Milwaukee Avenue, Chicago, IL G-Star Aventura Mall, 19501 Biscayne Boulevard (Upper Level), Aventura, FL G-Star Lincoln Road, 509 Lincoln Road, Miami, FL