Loquacious '80s rock-n-roller, Kenneth Goorabian, and tenacious word nerd, Bonnie Hayes, are a harmonious duo rockin' the alphabet. Shredding with lead, this pair has years of experience in copywriting, creative writing, screenwriting, and technical writing. The truth is, you have seconds to wow your customers. Let us jam the hook and get your copy to do more than tell -- let's get it to sell. After all, you want an encore, right?